These days I have a penchant for Greek yogurt. Claimed to be one of the healthiest food products with low fat and high protein, Greek yogurt is not only my favorite but an increasing number of Americans’ favorite. One statistic shows a total of 35% of all yogurt Americans buy today is Greek, up from only 1% six years ago.
Indeed, when I shopped at a local supermarket and glimpsed the dairy section, I saw various brands of Greek yogurt taking up three quarters of the shelf. So why Greek yogurt? What is its attraction?
If you look closely, the price of Greek yogurt is slightly higher than regular yogurt. Perhaps from the manufacturer’s point of view, Greek yogurt is a money-making engine. So no matter if a dairy company with big name or small, it sells Greek yogurt in its own definition. Some brand tastes less dried than the other. Some looked more yellowish than the other brand.
When I first tried Greek yogurt, I was drawn by the fruity taste as the cup came with blueberries. Accompanied the sweet fruity taste, the strained yogurt was much easier for me to swallow. Yes, I had also tried plain Greek yogurt later. Not impressed at all. I was wondering how yogurt lovers could swallow such insipid, thick lump as if gulping a ball of white socks to the stomach.
It was all about health and beauty. If you take heed to the taglines of Greek yogurt commercials in America, you will notice they all boast the dairy product is a good low-calorie substitute for sour cream or a light lunch.
Different from yogurt sold in the Chinese market, Greek yogurt is far thicker in texture than the Chinese yogurt. While Americans use a spoon to scoop the yogurt like ice cream, Chinese “drink” yogurt directly from a milk bottle or with a straw from a carton box. Since these days Chinese people’s diet is getting more Westernized by consuming more meat and red wine, I am not surprised Greek yogurt will arouse a fanfare in China in near future. After all, as Chinese people are becoming more overweight, they will soon look into solutions—like what Americans are now promoting—a healthier diet. Greek yogurt, here I come!